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Free Schema Markup Generator (JSON-LD)

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Schema Markup Generator (JSON-LD)

Which Schema.org markup would you like to create?

Use this Schema.org structured data generator to create JSON-LD markups, including all of the required item properties and more. Click on the Google icon to test your markup with the Rich Results Test.

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Schema Markup Generator

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Select a schema type above to get started

Schema markup (structured data) helps Google understand the content of your pages, and can unlock rich results like star ratings, FAQs, breadcrumbs, and event listings in search results. Use this free JSON-LD schema generator to create valid structured data for any page type, no coding required.


Structured Data 101

What Is Schema Markup?

Schema markup is code you add to your website that helps search engines understand your content in detail. It uses vocabulary from Schema.org and is typically added in JSON-LD format inside your page's <head> tag.

When search engines read your schema, they can display rich results - visually enhanced listings that stand out in search and earn higher click-through rates.

Benefits

Why Use Schema Markup?

Rich Results

Unlock star ratings, FAQs, breadcrumbs, event dates, and more in Google SERPs.

📈

Better CTR

Rich results consistently outperform plain blue links in click-through rates.

🤖

AI Search Visibility

As Google, Bing, and AI overviews rely more on structured data, schema markup helps your content get cited prominently.

No Ranking Penalty

Schema markup does not harm your SEO - it only helps it.

Supported Types

Schema Types We Support

Schema Type Best For Rich Result?
ArticleBlog posts, news articlesSometimes
FAQ PagePages with Q&A✓ Yes
Local BusinessPhysical businesses✓ Yes
ProductE-commerce products✓ Yes
BreadcrumbSite navigation✓ Yes
How-ToStep-by-step guides✓ Yes
EventConferences, webinars✓ Yes
ReviewProduct/service reviews✓ Yes
VideoYouTube/hosted videos✓ Yes
Job PostingJob listings✓ Yes
RecipeFood recipes✓ Yes
CourseOnline coursesSometimes
PersonAuthor/speaker pagesNo
OrganizationCompany pagesNo
WebsiteSitelinks search box✓ Yes
Software AppApps and tools✓ Yes
Quick Start

How to Use This Tool

  1. Select a schema type Choose the type that best matches your page from the schema type grid above.
  2. Fill in the form fields Complete the fields - only required fields are marked with ★. Skip what doesn't apply.
  3. Click Generate Schema Instantly produce valid JSON-LD structured data code, ready to copy.
  4. Copy the code Paste the generated JSON-LD into your page's <head> tag wrapped in <script type="application/ld+json">.
  5. Test it live Validate using Google's Rich Results Test to confirm everything is working.
WordPress

How to Add Schema to WordPress

1

Manual (Theme)

Paste the JSON-LD code in your theme's header.php just before the closing </head> tag, wrapped in <script type="application/ld+json">.

2

RankMath SEO (Recommended)

Go to the page editor → RankMath → Schema tab → Add Custom Schema → paste the JSON-LD code directly.

3

Yoast SEO

Use the Yoast SEO Schema tab in the page editor, or paste the code manually via a Custom HTML block in Gutenberg.

4

Header/Footer Scripts Plugin

Install "Insert Headers and Footers" and paste the code in the header section — per-page or site-wide.


FAQ

Frequently Asked Questions

Does schema markup directly improve rankings?+
Schema markup is not a direct Google ranking factor, but it can unlock rich results which improve your click-through rate - and CTR does influence ranking over time.
What is the difference between JSON-LD, Microdata, and RDFa?+
All three are ways to add schema markup, but Google recommends JSON-LD because it's easy to add and doesn't interfere with your HTML structure. This tool generates JSON-LD only.
Do I need schema on every page?+
Not necessarily. Focus on pages where rich results are most valuable: product pages, blog posts, FAQ pages, event listings, and your homepage.
How do I test if my schema is working?+
Use Google's Rich Results Test or the Schema.org Validator to validate your structured data.
Is this schema generator free?+
Yes, 100% free. No account required. Generate unlimited schema markup for any number of pages.
What schema types work best for blogs?+
For blog posts: Article or BlogPosting schema. If your post has a FAQ section: add FAQPage schema. If it's a tutorial: HowTo schema. If it has a video: VideoObject schema.

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