AI Overviews

AEO, SEO, and GEO get used almost interchangeably in a lot of current marketing content, which genuinely muddies what each term actually …

Search behavior has genuinely changed. A growing share of questions people once typed into Google now get asked directly to ChatGPT, Perplexity, …

The views expressed in this piece are the author’s own and represent one perspective on a genuinely contested set of questions. Disagreement …

Google search has changed. When someone types a question into Google today, the first thing they see is not a list of …