Google Universal Analytics stopped processing new data on July 1, 2023. Every website that had been tracking with Universal Analytics needed to …
SEO
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Jonah Berger’s research at the Wharton School of Business, published in his book “Contagious” (2013) and extended in subsequent papers, identified six …
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Google processes approximately 8.5 billion search queries per day. Ensuring that a website’s pages are crawlable by Googlebot, indexable in Google’s index, …
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SEO
Duplicate Words vs Duplicate Content: Two Very Different SEO Problems
by Jinal Mistryby Jinal MistryGoogle’s Search Central documentation addresses duplicate content directly, defining it as substantive blocks of content within or across domains that either completely …
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SEO
Free Hreflang Generators Compared: Which Output Actually Validates?
by Jinal Mistryby Jinal MistryA handful of free hreflang generator tools exist for site owners who prefer not to hand-write reciprocal tag sets, and they differ …
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SEO
How to Implement Hreflang: HTML, XML Sitemap and HTTP Header Methods
by Jinal Mistryby Jinal MistryGoogle’s Search Central documentation confirms all three hreflang implementation methods, HTML tags, XML sitemap entries, and HTTP headers, are treated as functionally …
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Google’s Search Central documentation lists hreflang implementation among the technical areas most frequently flagged during international SEO audits, and the errors that …
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SEO
Hreflang vs Canonical Tags: When to Use Which (And Why Both Fail Together)
by Jinal Mistryby Jinal MistryBoth tags live in the same location, the head section of an HTML page, use similar rel-alternate or rel-canonical syntax, and both …
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SEO
How to Remove Duplicate Words, Lines and Sentences From Any Text
by Jinal Mistryby Jinal MistryRepetition shows up at three distinct levels in a piece of writing, the word level, the line level, and the sentence level, …
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SEO
Why Duplicate Words and Repetition Hurt Readability (And Rankings)
by Jinal Mistryby Jinal MistryThe Flesch Reading Ease formula, developed by Rudolf Flesch in 1948 and still the basis of most modern readability scoring, penalises longer …