SEO Title and Meta Description Length
Google states that there is no limit on how long a meta description can be, and that the snippet is truncated as needed to fit the device width. In practice, most SEO teams write titles of 50 to 60 characters and descriptions of 140 to 160 characters so the full text shows on desktop.
Google Ads is strict: responsive search ad headlines allow 30 characters and descriptions allow 90. After you hit the right length here, build the tags in our meta tag generator.
Length alone does not tell you how a result will look. Preview the title and description together in the Google SERP simulator before you publish.
