Experience
Has the author used, done or seen this first-hand?
Example signalFirst-person language, a real example, a named scenario, a before and after.
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FREE TOOL · NO SIGNUP
E-E-A-T Score Checker: Free On-Page Trust Checklist
The E-E-A-T score checker on WritoryBuzz reads your page against 20 on-page signals tied to Experience, Expertise, Authoritativeness and Trustworthiness, then returns a score out of 100 and a ranked list of fixes. Paste plain text or full HTML, enter your target keyword, pick a content type and you get a result in seconds.
20signals checked4E-E-A-T pillarsYMYLaware scoring0signup or cap
Check your content now
Sample resultGrade B
78out of 100
Good base, two gapsWeakest pillar: Trustworthiness
Experience80/100
Expertise90/100
Authoritativeness80/100
Trustworthiness60/100
1
Enter your content and target keyword
The main keyword you want this page to rank for.
YMYL content is held to a higher E-E-A-T standard by Google, so this checker scores it more strictly.
0 wordsPlain text mode
0/ 100
Calculating...
Signal-by-signal breakdown
Priority fixes
2
Your score and fix list
Example78out of 100
Grade B · 70 to 8415 of 20 signals passed. Work through the top of the fix list.
Experience80/100
Expertise90/100
Authoritativeness80/100
Trustworthiness60/100
Signal-by-signal breakdown
- Author name and credentialsByline with a linked bio found.
- First-person experience language3 first-hand phrases detected.
- Publication or update dateNo visible date on the page.
- Person or Article schemaNot detected. Paste HTML to check.
Priority fixes
- Add a published and last-updated date.
- Add Article and Person schema.
- Cite one more primary source.
Runs in your browser. Your pasted content is not sent to a server.
An E-E-A-T checker scans a page for visible trust signals, such as a named author, dates, cited sources, first-hand examples and structured data, and scores how many are present. Google does not publish an E-E-A-T score, so any checker, including this one, is a heuristic checklist and not a prediction of rankings.
What Is E-E-A-T? A Plain-English Explanation
E-E-A-T is the framework Google gives its human Search Quality Raters to judge whether a page deserves trust. It stands for Experience, Expertise, Authoritativeness and Trustworthiness. Google added the first E, Experience, in December 2022. Raters are asked who made the page, why it exists and whether the maker knows the topic first-hand.
One point trips up many people: E-E-A-T is not a single ranking factor and there is no number Google assigns to your page. A checker like this one measures the things a rater could see on the page. It cannot see backlinks, brand reputation or what the rest of the web says about you.
Expertise
Does the content show accurate, deep knowledge?
Example signalCorrect terminology, full topic coverage, logical structure.
Authoritativeness
Is the author or site a recognised source?
Example signalAuthor name with credentials, cited data, external references.
Trustworthiness
Can a reader rely on it, and see who is accountable?
Example signalClear authorship, visible dates, honest sourcing, Person or Article schema.
Google describes Trust as the most important of the four. A page can sound experienced and still fail if it hides who wrote it or makes claims it cannot support.
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How to Use the E-E-A-T Score Checker
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1KEYWORD Enter your target keyword. It gives the tool context for the topic.
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2TITLE Add the page title (optional) so the headline is considered with the body.
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3TYPE Pick the content type. YMYL scoring is stricter.
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4MODE Choose the input mode. HTML Source also detects schema, author meta and canonical tags.
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5ANALYSE Paste and click Analyse. You get a score, the weakest pillar and a fix list.
The checker shows a live word count as you paste. If you paste a short snippet, expect a lower Expertise result, because coverage depth is one of the signals.
Run the checkerThe 20 Signals the Tool Checks
The tool checks five signals in each of the four pillars. These are the ones that usually move a score the most, and how easy each is to fix.
| Signal | Pillar | Impact | Easy to add? |
|---|---|---|---|
| Author name and credentials | Authoritativeness | Very high | Yes |
| Publication or update date | Trustworthiness | Very high | Yes |
| Statistics with cited sources | Authoritativeness | High | Moderate |
| First-person experience language | Experience | High | Yes |
| Concrete real-world examples | Experience | High | Yes |
| External links to credible sources | Authoritativeness | Medium | Yes |
| Technical or domain vocabulary | Expertise | Medium | Moderate |
| Word count of 1,000 or more | Expertise | Medium | Moderate |
| Person or Article schema (HTML mode) | Trustworthiness | Medium | Yes |
| FAQ or How-To structure | Expertise | Medium | Yes |
What Your E-E-A-T Score Means
The score runs from 0 to 100 based on how many of the 20 signals your page passes. Use the bands as a to-do guide, not as a verdict from Google.
A85 to 100
Strong signals. Shift effort to off-page authority, topical depth and updates.
B70 to 84
Good base with one or two gaps. Work through the top of the fix list.
C55 to 69
Several key signals missing. Fine for low-competition topics, risky for competitive or YMYL ones.
D40 to 54
Weak. A rater would likely rate the page low on trust.
FUnder 40
Basic credibility markers are missing. Add author, dates and sources first.
For most pages, aim for 80 or above. For YMYL pages, aim for 85 or above. Read the pillar breakdown before the total: a 90 in Expertise with a 30 in Trustworthiness needs different work from a page that is evenly average.
How to Improve Your E-E-A-T Score: 9 Fixes
- 1Add a real author byline near the top and link it to a bio page with credentials and other published work.
- 2Write in first person where it is true. Phrases such as "when I tested this" show lived involvement. Two or three honest touches per page are enough.
- 3Show a published and last-updated date, and update it only when the content really changes.
- 4Cite specific data with the source and year. "SEO is important" scores nothing. A named report with a link scores more.
- 5Link to credible sources, such as official documentation, regulators, journals and standards bodies. Two to four is a sensible range.
- 6Cover the topic fully: the edge cases, the mistakes and the questions readers actually ask.
- 7Add a short FAQ with direct answers. It shows you know the audience and gives you a place for FAQ markup.
- 8Add Article and Person schema so authorship and dates are machine-readable. The Schema Markup Generator builds the JSON-LD.
- 9Use the precise vocabulary of your field. Generic wording reads as secondhand.
E-E-A-T and AI Search: What Is Known and What Is Not
What is known
AI answer systems such as Google AI Overviews, ChatGPT search and Perplexity choose sources they can verify. Named authors, dated pages and cited facts make a source easier to attribute, so the E-E-A-T habits above also make a page easier to cite.
What is not
No AI provider publishes a formula that links an E-E-A-T score to citations, so treat that link as a sensible working theory, not a measured rule.
For a separate check on answer-first structure, run the draft through the AEO Readiness Checker.
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E-E-A-T for YMYL Content
YOUR MONEY OR YOUR LIFE
YMYL covers health, finance, legal and safety topics where bad information can hurt a reader. Google's Search Quality Rater Guidelines hold these pages to the highest standard.
If you write about loans, medicines or tax in India, treat these as required, not optional.
- A named author with verifiable credentials in the field.
- A reviewer statement from a qualified professional where it applies, for example a doctor, chartered accountant or lawyer.
- Citations to primary bodies such as RBI, SEBI, government portals, regulators or peer-reviewed journals.
- Visible published and last-reviewed dates.
- Plain disclosure of conflicts of interest, such as affiliate links.
Who Uses an E-E-A-T Checker
Bloggers and editors
Run a draft before publishing to spot a missing byline or source.
SEO consultants
Compare a client page with a competitor page, pillar by pillar.
Agencies
Use the fix list as a content QA step before delivery.
Founders in YMYL niches
Test whether product and advice pages show enough accountability.
Teams using AI drafting
Check that a human expert has added real experience and sources.
Common E-E-A-T Mistakes
- Inventing experience. Fake first-person stories hurt trust if a reader or rater spots them. Only claim what happened.
- A byline with no bio. A name alone proves little. Link it to credentials and past work.
- Fake freshness. Changing the date without changing the content erodes trust.
- Citing without checking. A link to a thin source is weaker than no link.
- Chasing a score. Stuffing phrases such as "in my experience" to raise the number defeats the point.
- Ignoring off-page signals. Reputation, reviews and mentions sit outside the page and outside this tool.
Honest Limits of This Tool
- It is a heuristic checklist. Google does not use a visible E-E-A-T score.
- It reads only what is on the page. It cannot see backlinks, brand searches, reviews or author reputation elsewhere.
- It detects signals by pattern, so it cannot judge whether a claim is true or an example is genuine. A human must check accuracy.
- A high score does not guarantee rankings or AI citations. A low score does not mean a page cannot rank.
E-E-A-T Checker vs Other Checks
| Check | What it looks at | Use it for |
|---|---|---|
| E-E-A-T Score Checker | Trust, experience and authorship signals in your content | Credibility gaps before publishing |
| AEO Readiness Checker | Answer-first structure and AI citation signals | Making content easier to quote |
| Backlink tools | Links pointing to your domain | Off-page authority |
| Keyword density tools | Phrase frequency | Over-optimisation checks |
Privacy
The checker runs in your browser and your pasted content is not sent to a server. It needs no account and has no usage cap. Even so, avoid pasting unpublished client material that is under a confidentiality agreement unless you are comfortable with that.
Frequently Asked Questions
What is E-E-A-T and why does it matter for SEO?
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It is the framework Google gives its quality raters to judge content, and it guides the signals Google's systems try to reward. It is not a direct ranking factor with a score.
Is the E-E-A-T score checker free?
Yes. It is free with no signup and no usage cap. Paste your text or HTML, enter a keyword, choose a content type and run the check.
Does Google give pages an E-E-A-T score?
No. Google does not publish or assign a page-level E-E-A-T number. This checker scores visible on-page signals as a guide, so treat the result as a checklist, not as a Google metric.
What is a good E-E-A-T score on this tool?
Aim for 80 or above on most pages and 85 or above for YMYL pages. A score of 70 to 84 means a solid base with one or two gaps, and anything under 55 needs real work.
Should I paste text or HTML?
Paste HTML when you can. In HTML mode the tool also detects Person schema, Article schema, author meta tags and canonical tags, which plain text hides. Plain text is fine for a quick draft check.
What is YMYL content?
YMYL means Your Money or Your Life. It covers topics such as health, finance, legal advice and safety, where poor information can harm readers. Google applies its strictest E-E-A-T standard to these pages, and the checker scores them more strictly when you select YMYL.
Does AI-written content have a lower E-E-A-T score?
Not automatically. Google says it focuses on content quality, not how content is produced. AI-assisted text that a named expert has reviewed, checked and enriched with real experience and sources can score well. Unattributed, unsourced text scores poorly.
Does E-E-A-T affect visibility in AI Overviews and chatbots?
It probably helps, because AI answers favour sources that are clear, attributable and verifiable. No provider has published a rule that ties E-E-A-T to citations, so treat it as good practice and not as a guarantee.
How often should I re-check a page?
Re-check after any major update, after you add an author bio or schema, and during a yearly content review. YMYL pages deserve a review each time the underlying facts or regulations change.
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