Jonah Berger’s research at the Wharton School of Business, published in his book “Contagious” (2013) and extended in subsequent papers, identified six …
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Why Duplicate Words and Repetition Hurt Readability (And Rankings)
by Jinal Mistryby Jinal MistryThe Flesch Reading Ease formula, developed by Rudolf Flesch in 1948 and still the basis of most modern readability scoring, penalises longer …