Generative Engine Optimization

AEO, SEO, and GEO get used almost interchangeably in a lot of current marketing content, which genuinely muddies what each term actually …

This is a working checklist, not a theoretical overview. Run through these twelve steps on any page you want an AI system …

Getting cited inside an AI-generated answer is not random. AI systems consistently favor content with specific, identifiable characteristics, direct answers, clear structure, …

Search behavior has genuinely changed. A growing share of questions people once typed into Google now get asked directly to ChatGPT, Perplexity, …

Search behavior has genuinely changed. A growing share of questions people once typed into Google now get asked directly to ChatGPT, Perplexity, …

A site can rank reasonably well in traditional search while remaining almost entirely invisible to AI answer engines, since the two systems …

Google AI Overviews now appear on over 30% of search queries. ChatGPT handles more than 100 million weekly searches. Perplexity processes millions …