NBC Select reported on 1 December 2025 that experts expect consumer goods prices to rise in 2026 because of tariffs, and that retailers may stock fewer units, so items can sell out faster. That is a reason to buy some gifts early, though nothing in the sources confirms a specific price rise for any gift.
This guide to early holiday gift ideas follows that logic, adds Scripps News advice about older models and bundles, and balances it with Which? findings that many products are cheaper later. The gift ideas are our own suggestions, not tested products. Black Friday 2026 is on Friday, 27 November, so you can decide what to buy before then and what to wait for.
Should You Buy Early or Wait?
The sources point in two directions. NBC Select says prices may rise and stock may sell out faster. Which? found many products were cheaper or equal at other points in the year. The answer depends on the item.
| Buy early if | Wait if |
|---|---|
| The gift is personalised or handmade | The gift is a major tech item that is often discounted |
| Stock is likely to sell out | Stock is plentiful |
| The price is already at its 12-month low | The price is above its average |
| You need shipping time | You can collect in store |
Gift Ideas to Buy Early (Our Suggestions)
These categories are ours. They suit early buying because they are small, easy to store, personal or likely to run low.
| Gift type | Why early works |
|---|---|
| Personalised items | Production and shipping take time |
| Books and games | Easy to store, steady prices |
| Skincare or candle sets | Gift sets can sell out |
| Homemade food gifts | Plan and make ahead |
| Stocking fillers | Spread the cost across weeks |
For baked gifts, our holiday cookie recipes are a good starting point.
Gifts to Wait For
Scripps News says older products typically get bigger markdowns, according to CNET’s Russell Holly, who noted that last year’s AirPods Pro hit the lowest price he had seen. It also suggests looking for bundles on gaming consoles and expects heavy discounts on Apple AirTags four-packs. Scripps adds that doorbuster deals on off-brand items may be made just for the sale.
| Item type | Advice (Scripps) |
|---|---|
| Older tech models | Look for deeper markdowns |
| Game consoles | Look for bundles |
| Tracker accessories | CNET expects heavy discounts on AirTags four-packs |
| Off-brand doorbusters | Be cautious; deals may be made for the sale |
For tech ideas, read our guide to the best AI gadgets for 2026.
Gift Ideas by Budget (Our Suggestions)
These are our own ideas and prices are not quoted. Set your budget first, then match it.
| Budget level | Ideas |
|---|---|
| Small | Candles, notebooks, snacks, plants |
| Medium | Books, accessories, kitchen tools, games |
| Larger | Headphones, appliances, experiences |
How to Buy Early Without Regret
Check the return window and the seller’s holiday return policy, keep receipts and note the price you paid. NBC Select advises checking return and price-match policies. If you buy early and the price drops, you may be able to use the policy, but confirm this with the store. Our guide to underrated tech gadgets shows what is worth buying.
