A digital marketing audit checks eight areas in order: tracking, website, search visibility, content, social, email, paid ads and reporting. Use the 25 checks below, score each red, amber or green, and fix the reds that sit closest to revenue first. A small team can finish it in one afternoon.
An audit finds waste as well as gaps. Zylo’s 2026 SaaS Management Index found that 46 percent of software licences go unused in a typical month, and Gartner found 59 percent of marketing leaders lack the budget for their strategy, so cutting idle spend is the cheapest growth available. After the audit, feed the findings into your strategy, and use the beginner plan if you are starting from a low base.
How Do You Score the Audit?
Give each check one of three scores: green (done and working), amber (partly done) or red (missing or broken). Then count reds in each area. Fix reds that affect measurement first, because you cannot judge anything else without good data.
| Score | Meaning | Action |
|---|---|---|
| Green | Working and reviewed in the last 90 days | Leave it |
| Amber | Partly done or not reviewed | Schedule within 30 days |
| Red | Missing, broken or unknown | Fix this month |
Area 1: Is Your Tracking Reliable? (Checks 1 to 4)
1. Google Analytics 4 is installed on every page and collects data.
2. At least one conversion (form, call, purchase) is marked and tested.
3. Google Search Console is verified and shows no major errors.
4. Campaign links carry consistent UTM tags so you can see the source.
Our GA4 guide walks through the set-up.
Area 2: Does Your Website Convert? (Checks 5 to 8)
5. Pages load fast on a mid-range phone.
6. The first screen states what you offer and who it is for.
7. Every page has one clear call to action.
8. Contact details, reviews and proof are easy to find.
Area 3: Can People Find You in Search? (Checks 9 to 11)
9. Your Google Business Profile is claimed, accurate and updated (see local SEO and Google Business Profile).
10. Your ten most important pages have a clear title, headings and a direct answer near the top.
11. You know which five queries should bring customers, and you check your position monthly.
Area 4: Is Your Content Working? (Checks 12 to 14)
12. You have a content calendar for the next 90 days, including seasonal peaks.
13. Your top pages by traffic are less than 12 months old or have been refreshed.
14. You track which content produces enquiries, not just visits. The eight blog metrics that matter shows how.
Area 5: Are Social Channels Earning Their Time? (Checks 15 to 16)
15. You know which one or two platforms bring enquiries and can name the post types that work.
16. Profile links, bios and pinned posts point to your current offer.
Area 6: Is Email Doing Its Job? (Checks 17 to 19)
17. You collect emails or WhatsApp opt-ins with clear consent on the website.
18. A welcome message and at least one follow-up sequence run automatically.
19. You compare your rates with the email marketing benchmarks and clean inactive contacts.
Area 7: Are Paid Ads Controlled? (Checks 20 to 22)
20. Each campaign has a goal, a daily limit and a target cost per lead.
21. Ads send people to a page that matches the promise.
22. Wasted spend is reviewed weekly: poor search terms, placements or audiences are removed.
Area 8: Do You Report and Review? (Checks 23 to 25)
23. A one-page scorecard of six to eight numbers is updated monthly.
24. Tools are reviewed once a year, and unused subscriptions are cancelled.
25. Actions from each review have an owner and a date.
What Should You Do With the Results?
Sort the findings by effect and effort.
| Priority | Examples | When |
|---|---|---|
| High effect, low effort | Fix tracking, update Business Profile, add a call to action | This week |
| High effect, high effort | Rewrite key pages, build an email sequence | This quarter |
| Low effect, low effort | Tidy bios, remove old links | When time allows |
| Low effect, high effort | Redesign for looks only | Park it |
Then set one target for the next 30 days, for example “raise form conversion from 2 percent to 3 percent”. Hold a 30-minute review at the end of the month.
