E-E-A-T Audit Checklist: 20 Signals Google Actually Looks For

This is a working audit, not a theoretical overview. Run through these twenty checks against any page you want to genuinely strengthen for both traditional search quality and AI answer engine trust, checking off each one as you confirm it, starting with a baseline scan from a free eeat checker.

Signals 1 to 5: Experience

1. Does the content include specific, first-hand detail rather than only general, secondhand research.
2. Does the author demonstrate genuine, direct involvement with the topic.
3. Are specific examples drawn from real, verifiable experience rather than hypothetical scenarios.
4. Does the content avoid generic language that could apply to any similar topic without modification.
5. Run the page through a free eeat checker to confirm this experience signal registers clearly.

Signals 6 to 10: Expertise

6. Does the page include a genuine, detailed author bio.
7. Do the author’s stated credentials genuinely relate to the page’s specific topic.
8. Is authorship consistent and traceable across the author’s other published content.
9. Is Person and Organization schema properly configured through a schema markup generator so this authorship is machine-readable.
10. Does the content demonstrate depth beyond a surface-level overview of the topic.

Signals 11 to 15: Authoritativeness

11. Do other credible sources within your industry reference or link to this content.
12. Has this specific author or site been cited by recognized industry publications.
13. Does the site have a consistent history of publishing on this specific topic area rather than covering it once.
14. Is the domain itself recognized within its specific niche rather than a broad, unfocused publisher.
15. Does the content avoid unsubstantiated claims of authority without backing evidence.

Signals 16 to 20: Trustworthiness

16. Are all significant claims backed by specific, verifiable sourcing.
17. Are statistics and data points current rather than outdated.
18. Does the content disclose any relevant conflicts of interest, sponsorships, or affiliate relationships.
19. Is contact and organizational information clearly available on the site.
20. Run a final check through an aeo checker to confirm trust signals also support AI citation readiness, not just traditional search evaluation.

Using This Audit Across a Full Site

Running this checklist against your highest-priority pages first, rather than attempting every page on a site simultaneously, provides genuinely actionable, prioritized results, since the pages carrying the most traffic or business value benefit most immediately from these specific fixes, all available through the same tools page.

Every tool referenced across this checklist is available through WritoryBuzz’s free tools directory.