PickMyCard, an Indian card comparison site, reported in a guide dated 29 September 2026 and updated 7 October 2026 that the SBI Card offer for Amazon’s Great Indian Festival gave 10 percent instant discount, capped at 13,750 rupees per card, with a minimum purchase of 2,490 rupees per transaction, or 4,990 rupees for mobiles net of exchange. Early deals ran from 25 September to 7 October 2026, and the main sale opened on 8 October.
Today is 28 October 2026 and I could not confirm the sale’s end date, so the sale may be over or ending. This guide covers how to read such offers and how to check prices, using PickMyCard’s terms as the worked example. PickMyCard says the main-sale terms came from secondary outlets, not Amazon, so the checkout page is the final word.
What the Sale Offers Looked Like
PickMyCard lists these card offers for the 2026 sale. The main-sale terms came from secondary outlets, so confirm at checkout.
| Offer | Terms (PickMyCard) |
|---|---|
| SBI Card | 10% instant discount including credit card EMI and No Cost EMI; cap 13,750 rupees per card; minimum 2,490 rupees per transaction, 4,990 rupees for mobiles net of exchange |
| SBI debit card | 10% on full payments only; cap 9,000 rupees |
| Amazon Pay ICICI | 5% for Prime members and 3% for others; no cap; invite-only |
| Prime | ‘Up to 10% extra benefits’, not explained |
Read the Exclusions
Offers like these come with exclusions. PickMyCard lists excluded cards, including Cashback SBI, Flipkart SBI, Paytm SBI, corporate cards and RuPay credit cards via UPI. Excluded purchases include gift cards, recharges, bill payments, Amazon Pay balance loads, Prime subscriptions and travel.
| Check | Why it matters |
|---|---|
| Card type | Co-branded and corporate cards may be excluded |
| Payment method | UPI with RuPay credit cards is excluded |
| Product category | Gift cards and recharges are excluded |
| Cap | The discount stops at the cap |
| Reward points | They can be reversed on discounted orders |
How to Check the Price Is Good
A card offer is only a saving if the base price is fair. Which? (a UK consumer group) suggests comparing across retailers and checking price history with trackers, and NBC Select recommends tools such as CamelCamelCamel, Honey and Keepa. Indian availability of these tools varies, so test one on an item you know. Our own tip: screenshot the price a week before the sale so you can compare.
For card basics, see our guide to understanding your credit score.
Exchange, EMI and Bundles (Our Guidance)
PickMyCard’s note about mobile minimums being net of exchange means an exchange can push you below the threshold. Other points are our general advice, not sourced: compare the No Cost EMI total with the cash price, check whether exchange value is guaranteed, and read bundle terms.
| Option | What to compare |
|---|---|
| No Cost EMI | Total paid versus a one-time payment |
| Exchange | Value offered versus selling elsewhere |
| Bundle | Whether you need every item |
If the Sale Has Ended
I could not confirm when the main sale ends, so check Amazon.in directly. If it has ended, Diwali is on Sunday, 8 November 2026, and festive sales often continue around it, but that is an expectation, not a confirmed schedule. Pay off card balances in full to avoid interest, as our guide on how to pay off credit card debt fast explains.
